Building a better future
through engineering

Mission

Our mission at Eltrex is to become a major global player in electrical engineering, with a focus on innovative and sustainable solutions in key industrial sectors.

We are dedicated to sustainable development, both in Romania and internationally, with a strong commitment to delivering innovative and efficient solutions. We emphasize a collaborative, people-focused approach, ensuring our operations are sustainable, transparent, and constantly evolving to meet the dynamic needs of our industry.

Vision

Established in Romania, but already present on European markets, we aim to become a “major global player” in the field of electrical engineering and industrial automation, while contributing to the sustainable development of Romanian industry and society.

We envision a future where our expertise and passion for engineering streamlines processes, transforms industries and adds sustainable value to our customers.

We aspire for the next generation of Romanian engineers to excel and define the global industry through innovation, competence and integrity. With the experience and resources we gain in practice, we contribute to making the country a hub of engineering excellence.

Values

People

We foster a calm, collaborative environment where every individual is valued. Our performance must never come at the cost of employee well-being. We invest in team growth through mentorship, education, and hands-on learning.

Commitments

We honor our promises and commit all necessary resources to deliver. Before taking on any project, we ensure every aspect is clearly understood—so we engage with full responsibility.

Sustainability

We help companies succeed by delivering expert engineering that boosts long-term efficiency—cutting energy loss, lowering maintenance, and reducing environmental impact.

Partnerships

We build lasting, trust-based partnerships with clients, suppliers, and collaborators. By creating a robust ecosystem, not a transactional network, we increase collective reliability, stability, and innovation.

Transparency

Clear, open communication is at the core of our culture. From internal decisions to client interactions, we prioritize honesty, building mutual trust and a respectful work environment for all stakeholders.

Quality

We never compromise on quality. Every project is delivered to the highest standards required—no shortcuts, no exceptions—ensuring our work consistently meets or exceeds expectations.

Meet our key-people

Emil Pop

General Manager
emil.pop@eltrex.ro

Mihai Pop

Sales Manager
mihai.pop@eltrex.ro

Ciprian Cociuba

Production Manager
ciprian.cociuba@eltrex.ro

Adriana Ditrich

Finance Manager
adriana.ditrich@eltrex.ro

Balazs Ferencz

Purchasing Manager
balazs.ferencz@eltrex.ro

Simona Racoveanu

Florin Brîncoveanu

Head of Automation
florin.brincoveanu@eltrex.ro

Constantin Macritchi

Head of Control Cabinet Manufacturing
constantin.macritchi@eltrex.ro
Eltrex team Marathon