Building a future
through engineering

Mission

Our mission at Eltrex is to become a major global player in electrical engineering, with a focus on innovative and sustainable solutions in key industrial sectors.

We are dedicated to sustainable development, both in Romania and internationally, with a strong commitment to delivering innovative and efficient solutions. We emphasize a collaborative, people-focused approach, ensuring our operations are sustainable, transparent, and constantly evolving to meet the dynamic needs of our industry.

Vision

Established in Romania, but already present on European markets, we aim to become a “major global player” in the field of electrical engineering and industrial automation, while contributing to the sustainable development of Romanian industry and society.

We envision a future where our expertise and passion for engineering streamlines processes, transforms industries and adds sustainable value to our customers.

We aspire for the next generation of Romanian engineers to excel and define the global industry through innovation, competence and integrity. With the experience and resources we gain in practice, we contribute to making the country a hub of engineering excellence.

Values

People

People and the relationships between them are the key to achieving our business objectives. At Eltrex, we strive to maintain a calm and collaborative atmosphere, giving attention to every individual. Moreover, we believe that we can truly enjoy our performance only if it is achieved without impacting the health of our employees or collaborators.

Sustainability

When developing a technical solution, we also consider the cost of energy losses and maintenance over the entire operational lifespan of the installation. Our ultimate goal is to design an installation that is efficient both financially and energetically, with minimal environmental impact.

Commitments

We take the promises we make seriously. Whenever an agreement is established, we engage all necessary resources to fulfill what has been promised. Therefore, we pay close attention to clarifying all aspects before deciding to involve ourselves in a new project.

Continuous Development

We are committed to a constant process of learning and development, both individually and organizationally. We recognize that long-term success depends on our ability to adapt, innovate, and evolve constantly. This commitment is reflected in our continuous investments in our employees’ professional training, in adopting new technologies and business practices, and in our flexible approach to market challenges. Through continuous development, we ensure that we remain relevant, competitive, and capable of offering superior solutions and services.

Transparency

At Eltrex, transparency is an essential pillar of our operating mode. We commit to providing clear and accurate information to all stakeholders, whether they are clients, employees, or partners. This transparency manifests in all aspects of our activity, from internal and external communication to the open presentation of business decisions and operational processes. We believe that by maintaining a high level of transparency, we increase trust in our relationships and support a work environment based on honesty and mutual respect.

Meet our key-people

Emil Pop

General Manager
emil.pop@eltrex.ro

Mihai Pop

Sales Manager
mihai.pop@eltrex.ro

Ciprian Cociuba

Production Manager
ciprian.cociuba@eltrex.ro

Adriana Ditrich

Finance Manager
adriana.ditrich@eltrex.ro

Balazs Ferencz

Purchasing Manager
balazs.ferencz@eltrex.ro

Simona Racoveanu

Florin Brîncoveanu

Head of Automation
florin.brincoveanu@eltrex.ro

Constantin Macritchi

Head of Control Cabinet Manufacturing
constantin.macritchi@eltrex.ro
Eltrex team Marathon